Cookies stored on the user’s computer are used for the following purposes: remembering login status; remembering the contents of the shopping cart; remembering the contents of the wishlist; remembering display preferences; comparing products; verifying whether the user has voted in a poll; remembering that the cookie information popup has been closed; remembering that the auxiliary menu has been closed; remembering that the newsletter information popup has been closed; obtaining information about customer activity, including the subpages they visit and the products they are interested in (viewed, searched/filtered, added to the comparison tool, wishlist, and shopping cart).
Cookies are also used by Google Analytics for statistical analysis. To ensure detailed and up-to-date information on this subject, we refer you directly to the provider’s website http://www.google.pl/intl/pl/policies/technologies/types/

Information about your activity on the service, such as your responses to advertisements or content, can be very helpful in improving products and services and creating new products and services based on your interactions, audience type, etc. This specific purpose does not include creating or improving user profiles or identifiers.

Information about the content presented to you and your responses to it may be used to determine whether non-advertising content reached its intended audience and whether it matched your interests. This allows us to find out whether you read an article, watched a video, listened to a podcast, or viewed a product description, how much time you spent using the service, which websites you visited, etc. This helps us understand the relevance of the non-advertising content shown to you.

Information about which advertisements are shown to you, as well as how you respond to them, can help determine how well a particular advertisement performed for you or other people and whether the advertising objectives were achieved. For example, whether you saw the advertisement at all, whether you clicked on it, whether it encouraged you to purchase a product or visit a website, etc. This is very helpful in understanding the effectiveness of advertising campaigns.