Published by Madison Group | drink-production.com Category: Development & Consulting | Reading time: 6 min

You have an idea for a drink. Maybe it is a flavour combination you have been thinking about for months, a functional beverage targeting a specific market, or a private label range for your retail brand. The concept is clear in your head — but you have no idea how to turn it into a real, commercially produced product.

This is exactly where Madison Group comes in.

We are a private label beverage manufacturer based in Lublin, Poland, and we have been helping brand owners, distributors, start-ups, and retailers across Europe develop and produce their own drinks for over 20 years. This article walks you through exactly how the process works — from your first email to the moment you hold a finished, branded sample in your hands.

Step 1: Start with a concept, not a finished recipe

One of the most common misconceptions we hear from new clients is that they need to arrive with a fully worked-out recipe before they can approach us. You do not.

What you need is a concept. That means having a clear idea of:

• What type of drink you want to create (soft drink, energy drink, shot, functional beverage, cocktail-style RTD, isotonic, plant-based, and so on)


• Who it is for — your target consumer and market


• What format you want it in (can, glass bottle, PET bottle, shot)


• Any specific ingredients or effects you want to include (vitamins, collagen, CBD, caffeine, probiotics, etc.)


• A reference product if you have one — something that is already on the market that you like, or want to improve on

That is genuinely enough to start a conversation. Our food scientists and beverage engineers take it from there.

Step 2: Pre-development consulting

Before we start developing any recipe, we offer an online pre-development consulting session. This is a paid service, and we recommend it to every new client — including those who have worked with manufacturers before.

Why? Because the decisions you make at the concept stage directly affect your production costs, your minimum order quantities, your shelf life, and your ability to register the product for EU sale. Catching a problem at the consulting stage costs a fraction of what it costs to discover it after samples have been produced.

During the consulting session, we cover:

• Your drink concept and target market in detail


• Ingredient feasibility and sourcing — what is realistic at commercial scale


• Production method best suited to your recipe (cold fill, hot fill, aseptic, pasteurisation)


• Packaging format and label requirements


• EU regulatory considerations and notification requirements


• Realistic timelines and budget ranges for your project

Think of this session as the blueprint stage. You leave with a clear picture of what your product will involve and what to expect — not just a vague promise that we will figure it out as we go.

Step 3: NDA and project agreement

Once you are ready to proceed, both parties sign a non-disclosure agreement before any recipe work begins. This protects your concept, your formulation, and your commercial intentions throughout the entire development process.

We work on a prepaid basis. This means your project is scheduled, resourced, and prioritised from day one — not placed in a queue behind other clients' work.

Step 4: Recipe formulation in our laboratory

Our in-house innovation laboratory, operated in partnership with the University of Lublin, handles all recipe development. A dedicated food scientist works on your formulation from concept to finished sample.

The development process includes:

• Full recipe formulation from scratch, or matching to a reference product you supply


• Sourcing of raw materials needed for both development and your future commercial orders


• Up to two recipe amendments included in the development price


• A second sample batch, with the option for you to be present during mixing at our facility

The typical timeframe from brief to first samples is 2 to 3 weeks.

Step 5: Sampling and organoleptic evaluation

Once the initial recipe is formulated, we produce physical samples for you to taste and evaluate. The standard development package includes 4 branded samples, with additional units available at extra cost. Samples are shipped to your location anywhere in Europe.

This stage is called organoleptic evaluation — you are assessing the taste, aroma, appearance, and mouthfeel of your drink against your original brief. Your feedback at this point drives any recipe refinements before the next batch.

If you need samples for a specific purpose — presenting to investors, testing at a trade event, running a focus group, or pitching to a retail buyer — we also offer a dedicated pre-production sampling service. This allows you to order between 24 and 96 branded cans, 12 to 250 bottles, or 12 to 240 shots in laboratory conditions, at quantities far below standard commercial minimums.

Step 6: EU regulatory registration

Once the recipe is approved, our development technician handles the registration of your drink with the relevant EU regulatory authorities. This is a step that many first-time brand owners overlook entirely, and getting it wrong causes serious delays to launch.

We manage this process as part of the development service, so you do not need to navigate it alone.

Step 7: Recipe copyright transfer — the formula is yours

This is one of the most important things that sets Madison Group apart from many contract manufacturers: full recipe copyright transfer to you or your business upon completion of development.

Your formula is never shared with other clients, never replicated for a competing brand, and never retained by us for use outside your project. You own it outright.

This matters enormously if you ever want to move production, scale up with a different manufacturer, or sell your brand. The recipe is your intellectual property from day one.

Step 8: Moving into production

Once your recipe is approved and registered, we provide a full production quotation and move into commercial manufacturing. We work with a wide range of packaging formats:

• Aluminium cans: 250 ml slim and 330 ml sleek, with shrink sleeve labels from 28,000–33,000 units; direct print on cans from 195,000 units


• Glass bottles: from 12,000 units (275–330 ml)


• PET bottles: from 40,000 units (250 ml to 1.5 L)


• Shots: from 20,000 units (80 ml or 100 ml)

Both of our production facilities are HACCP and IFS certified. Halal and Kosher certification is available on request.

From recipe approval to finished product on your doorstep, the full journey typically takes as little as 12 weeks.

Who is this process suitable for?

We work exclusively B2B with clients across Europe. Our development service is well suited to:

• Start-ups and entrepreneurs launching their first drink brand


• Existing food and beverage businesses adding a drinks range


• Retailers and distributors creating private label products


• Hospitality and restaurant groups developing branded beverages


• UK and Swiss brands looking to manufacture and warehouse within the EU

You do not need industry experience to work with us. You need a concept, a clear brief, and the commitment to see a project through.

Ready to start?

The first step is simply getting in touch. Send us a brief outline of your drink concept — what it is, who it is for, and what format you have in mind — and we will come back to you with an initial response and next steps.

Email: info@drink-production.com Phone: +48 786 181 630 Development page: www.drink-production.com/development,23.html Consulting page: www.drink-production.com/consulting,70.html

Madison Group — Private Label Beverage Manufacturing, Development and EU Logistics. Based in Lublin, Poland. Serving brand owners across Europe since 2004.